nope; its branding and you need some.
What is branding and why do you need it ?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Branding is so much more than a logo. It does include graphic assets like a logo and website, but the feeling your audience experiences when interacting with your brand, is the true definition. A good brand, can connect to your clients emotionally and create a great loyalty.
Most of my clients do a branding project once, maybe twice in their lives. Not to worry; I will guide you through, every step of the way. -No need to say this includes high-fiving you afterwards.-
It is important to me that your branding reflects what you truly stand for.
the design process
I have a design process in place, especially for branding projects. You will know exactly what to expect, before we start and every step of the way during our collaboration.
Before we start, I will send you some homework. Don't worry, it is the fun kind.
You will fill in a questionnaire and create a secret Pinterest board with inspiration for your brand 2.0
02. Kick of
We kick of with one last call, so we can tick off any last minute questions.
I wil send you a detailed overview of the whole project.
This is the design stage where I work on your new look.
We will create a colour palette, logo, sublogos and any other brand elements you might need.
Now I'll design you a shiny Squarespace website.
When it is complete, we will have a call for a Squarespace trainning session.